As your trusted Crypto partner, we’re here to help you navigate the landscape.
Crypto Made Easy
The World’s Largest Suite of Crypto Exchange Traded Products (ETPs)
21Shares offers the largest suite of crypto- currency exchange-traded products (ETPs)* in the world, making cryptocurrency invest- ing more accessible.
In 2018, the company listed the world’s first physically-backed crypto ETP and continues developing their product suite with industry leading research and innovative products designed for institutional and retail investors around the globe.
With offices in Zurich, New York & London, the 21Shares team is composed of entrepreneurs, engineers, researchers, and financial professionals who are dedicated to revolutionizing cryptocurrency investing by bridging the worlds of traditional finance (TradFi) and decentralized finance (DeFi).
*ETPs issued by 21Shares AG are not available in US.
Building bridges into the future
Our unique technological capabilities enable us to operate in the most efficient way on and off chain and explore innovative solutions for the benefit of our clients. This is achieved by a multi-disciplinary effort between our product and technology teams, research, capital markets and sales – all of which drives product innovation and lets our investors participate in this rapidly evolving asset class.
The Result: Easy access to one of the best performing asset classes of the last decade for institutional and retail investors.
Pure Crypto Provider
All we do is Crypto - we are specialists in this space. In-house cross-divisional experts drive product information
Research-Driven
Research team pioneers in crypto space, with almost a decade of experience. Proven track record, detailed analysis and understanding of key factors shaping this nascent industry.
Technology Forward
Deep level of understanding of blockchain technology. Innovative first-to-market products - we launched the world's first staking ETP product
Neither the Funds nor the Underlying ETF invest directly in bitcoin or other digital assets, or maintain direct exposure to “spot” bitcoin. Investors seeking direct exposure to the price of bitcoin should consider an investment other than the Funds.
Meet our Founders
Hany Rashwan
Hany Rashwan is Co-Founder of 21Shares. He is a serial entrepreneur and Forbes 30 Under 30 alum. He previously founded social commerce company, Ribbon, and enterprise fintech company, Payout. Hany was born and raised in Egypt and the United States and attended Columbia University where he graduated with a BA.
Ophelia Snyder
Ophelia Snyder is Co-Founder of 21Shares. She began her career working in venture capital and then investment banking which led her into crypto. Ophelia is an EY Entrepreneurial Winning Woman EMEIA, Forbes 30 Under 30 alum, and was named on Bilanz's Top 100 Bankers of Switzerland list. She was born and raised in Italy and the United States and attended Stanford University.
Our Leadership Team
Russell Barlow
Russell is the CEO of 21Shares, responsible for the end-to-end management of the asset management business, bringing over 25 years of experience in regulated asset management. Previously, he was the Global Head of Multi-Asset and Alternative Investment Solutions at abrdn plc, where he managed a team of over 110 people across three continents and assets exceeding $250bn, including hedge funds, private credit, private equity, property, infrastructure, real assets, and traditional assets. During his career Russell has designed, launched, and managed investment products and more recently served as a Non-Executive Director of Archax, the UK’s first FCA-regulated digital asset exchange, broker and custodian.
Duncan Moir
Duncan is the President of 21Shares. Previously, he led abrdn plc’s digital asset business, overseeing investment products, blockchain applications, and strategic investments. Duncan is an independent board member of Hedera Hashgraph LLC and advisor to web3 companies. A graduate of the University of Strathclyde with a BA in Economics, he is also a CFA and CAIA charter holder.
Edel Bashir
Edel joined 21Shares as Chief Operating Officer (COO), bringing over 20 years of experience in the asset management industry. Previously, Edel served as COO for Alternative and Multi-Asset Investments at abrdn, where she led global non-investment teams across IT, HR, audit, legal, finance, compliance, and risk. Her expertise spans operational strategy, portfolio management, and hedge fund research. Edel holds a BSc in Finance from University College Cork, Ireland, and has held senior roles in Bermuda, Dublin, and Boston.
Andres Valencia
Andres Valencia is the Executive Vice President of Investment Management at 21Shares and a member of the Executive Committee. He leads Portfolio Management, Capital Markets, Operations, and Asset Management technology.
Meet our Partners
Partnerships with leading technology and finance brands make it possible for 21Shares to provide access to regulated crypto exchange-traded products.
Our Awards
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Diaman Awards
Fintech Germany Award
ETP Awards
ETF Express, European ETF Awards
ETF Express, European ETF Awards
ETF Express, European ETF Awards
German Fund Champions
Swiss ETF Award
Swiss Crypto Awards 2023
ICF Bank AG
ETP Award
ETF Express, European ETF Awards
Diaman Awards
ETF Express, European ETF Awards
ETP Award
ETF Stream Awards
ETF Express, European ETF Awards
16 Edizione Quant Workshop
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