You see where the world is heading. We help you invest in it.

Creating an impact
from the start.

21Shares offers the largest suite of crypto- currency exchange-traded products (ETPs) in the world, making cryptocurrency investing more accessible.

Our unique technological capabilities enable us to operate in the most efficient way on and off chain and explore innovative solutions for the benefit of our clients. This is achieved by a multi-disciplinary effort between our product and technology teams, research, capital markets and sales – all of which drives product innovation and lets our investors participate in this rapidly evolving asset class.

Mountain

Pure crypto provider

All we do is Crypto - we are specialists in this space. In-house cross-divisional experts drive product information.

Research-driven

Research team pioneers in crypto space, with almost a decade of experience. Proven track record, detailed analysis and understanding of key factors shaping this nascent industry.

Technology forward

Deep level of understanding of blockchain technology. Innovative first-to-market products - we launched the world's first staking ETP product.

2018
July

21shares Founded

Ophelia Snyder and Hany Rashwan launched 21Shares in July 2018 with the goal of creating crypto access to everyone.

2018
November

HODL launched

HODL, the world's first Crypto ETP was launched on the SIX Swiss Exchange.

2019
February

ABTC launch

21shares launched a Bitcoin ETP on the Swiss SIX exchange, offering investors a straightforward method to invest in BTC.

2019
June

Onyx launched

Launched the proprietary end-to-end operating system Onyx, to support the operation of over 30 ETPs.

2019
November

21shares lands on XETRA

21shares listed the first product on Deutsche Börse XETRA.

2019
November

Let us introduce you to staking

Launched AXTZ, the world's first ETP for crypto staking.

2020
June

21shares lists its first product on Euronext Amsterdam and Paris

21shares shapes it's narrative by simplifying access to digital assets with the pioneering listing of AETH on Euronext Amsterdam and Paris.

2022
June

21shares Launches 30th Product

21shares launches its 30th product CBTC, on the SIX Swiss Exchange, offering investors exposure to BTC through the world's lowest-fee physically backed ETP.

2022
September

$25M fundraising round

Value up to $2B, making 21.co Switzerland’s largest crypto unicorn.

2022
October

21shares Enters the UAE

21shares expands further by listing its first product on Nasdaq Dubai.

2023
February

The Global Crypto Classification Standard

Launched the Global Crypto Classification Standard (GCCS) in collaboration with CoinGecko.

2024
January

London office opening

This strategic expansion is a pivotal moment in our company's growth, enhancing accessibility and strengthening our presence in a leading global business hub.

2024
May

21shares Enters the UK Market

21shares makes it flagship Bitcoin and Ethereum ETNs available on the London Stock Exchange, offering professional UK investors access in both GBP and USD. This marks a key step in bridging traditional and decentralized finance.

2025
Today

21shares today

89 Employees
$12B+ Assets under Management
50+ Crypto ETPs Issued
10+ Global Exchanges Supported

2025
November

21shares acquired by FalconX

Acquisition unites 21shares' innovative ETP infrastructure and FalconX’s market leading prime brokerage platform to advance digital asset investment products.

2018

OUR LEADERSHIP TEAM

Russell Barlow

CEO

Russell Barlow is CEO at 21shares, bringing over 25 years of experience in regulated asset management. Previously, he was the Global Head of Multi-Asset and Alternative Investment Solutions at Abrdn plc, where he managed a team of over 110 people across three continents and assets exceeding $250bn, including hedge funds, private credit, private equity, property, infrastructure, real assets, and more. Russell has designed, launched, and managed investment products and served as a Non-Executive Director of Archax, the UK’s only FCA-regulated digital asset exchange.

Duncan Moir

President

Duncan is the President of 21shares. Previously, he led abrdn plc’s digital asset business, overseeing investment products, blockchain applications, and strategic investments. Duncan is an independent board member of Hedera Hashgraph LLC and advisor to web3 companies. A graduate of the University of Strathclyde with a BA in Economics, he is also a CFA and CAIA charter holder.

Edel Bashir

COO

Edel joined 21shares as Chief Operating Officer (COO), bringing over 20 years of experience in the asset management industry. Previously, Edel served as COO for Alternative and Multi-Asset Investments at abrdn, where she led global non-investment teams across IT, HR, audit, legal, finance, compliance, and risk. Her expertise spans operational strategy, portfolio management, and hedge fund research. Edel holds a BSc in Finance from University College Cork, Ireland, and has held senior roles in Bermuda, Dublin, and Boston.

Andres Valencia

Executive Vice President of Investment Management

Andres Valencia is the Executive Vice President of Investment Management at 21shares and part of the Executive Committee. He oversees Portfolio Management, Capital Markets, Operations, and Asset Management technology. Andres joined 21shares in June 2021. Previously, he was VP of Operations at JPMorgan’s Beta Strategies Group, where he helped build the company’s ETF business. With over twelve years of ETF experience, he began his career in Asset Servicing at Bank of New York Mellon.

About FalconX

21shares is a subsidiary of FalconX, a leading digital asset prime brokerage for the world’s top institutions. FalconX provides comprehensive access to global digital asset liquidity and a full range of trading services. FalconX has offices in Silicon Valley, New York, London, Hong Kong, Bengaluru, Singapore and Valletta.

For more information visit falconx.io

Meet our Partners

Partnerships with leading technology and finance brands make it possible for 21Shares to provide access to regulated crypto exchange-traded products.

Our Partners

Index Providers
MarketVector
Vinter
Bitwise
S&P Dow Jones
Market Makers
Flowtrades
Jane Street
Lang & Schwarz
APs
Jane Street AP
Flowtraders AP
Virtu financial
GHCO
Nyenburgh
Holding B.V.
DRW
Lang & Schwarz ap
Bluefin Europe LLP
Custodians
Copper
CoinBase
Bitcoin Suisse
JP Morgan Chase & Co
Zodia Custody
Anchorage Digital
BitGo
Further Technical Partners
LawDebenture
Ultumus Ltd
Formidium
ISP
Bank Frick
Solactive
Visit Cursor

Let's build the future of crypto together

Explore open opportunities within 21.co

See Careers

Crypto without
chaos

Head to our press center to read about us in the news

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General Disclaimers

This website belongs to and is issued by 21 Shares (consisting of 21Shares AG and its affiliates). 21Shares publishes this website solely to provide information on 21Shares and its products. This website does not constitute a public offering of financial products.  Nothing on this website should be considered advice or a recommendation to any person to subscribe for financial products or investment services and activities. 

No information published on this website constitutes a solicitation, offer or recommendation to buy or sell any investment instruments or to conclude any other transactions or any legal acts whatsoever.

The website may contain forward-looking statements. 21Shares makes no assurance that products based on crypto currencies, digital assets and indices referencing them will provide positive investment returns. Do not invest before carefully considering the risks associated with investing in such products and read in detail all pre-contractual documentation and periodic reports. Refer to the section entitled “Risk Factors” in the relevant Prospectus (consisting of all its Supplements) and the Final Terms for details on the risks associated with an investment in the products offered by the issuers before investing. Seek your own independent investment advice on all applicable legal requirements, exchange control regulations and taxes in your jurisdiction.

Charts and graphs are provided for illustrative purposes only and past performance is not an indication or guarantee of future results. The investment performance of any security referred to on this website can be volatile and can go up or down in value and you can lose your entire investment. Exchange rates may affect the value of investments. Investments in foreign currencies are additionally subject to exchange rate fluctuations and therefore carry a higher level of risk. Therefore, 21Shares cannot guarantee that any capital invested will maintain its value or increase in value.

21Shares does not guarantee the accuracy, completeness, timeliness or availability of the website information and will not be responsible for any errors or omissions, regardless of the cause, for the results obtained from the use of the content. 21Shares will not be liable for damages (including damages for loss of earnings, business interruption, loss of information or other economic losses of any kind whatsoever) arising from the use, in any form or for any purpose, of the data and information contained on the website.

The entire content of the website is protected by copyright, with all rights reserved by 21Shares. You may save or print individual pages or sections of the website only if copyright and proprietary notices remain intact. Any saving or copying of data acknowledges that copyrights and ownership rights remain with 21Shares. The website does not grant any license or right to use images, trademarks, logos, or software, and downloading or copying any part does not transfer title. 

This website and the materials herein are directed only to certain types of investors in certain jurisdictions in which 21Shares’ products may be distributed. Accordingly, the website is not directed at any person in any jurisdiction in which (by reason of that person's nationality, tax residence or otherwise) publication of or access to the website is prohibited. Persons in respect of whom such local restrictions apply must not access the website.

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